ขาย Text Book : managing small business management longenecker 15th edition :International Edition

หนังสือยังใหม่ ยังไม่ได้แกะพลาสติกออกครับ ได้มาตอนเรียนโท   Managing Small Business: An Entrepreneurial Emphasis, International Edition, 15th Edition   ผู้แต่ง Card Carlos W. Moore - Baylor University J. William Petty - Baylor University Leslie E. Palich - Baylor University Justin G. Longenecker - Baylor University ISBN-10: 053873728X  ISBN-13: 9780538737289 768 Pages   Paperbound © 2010     Published PART I: ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY. 1. The Entrepreneurial Life. 2. Integrity and Ethics of Entrepeneurship. PART II: STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS. 3. Starting the Business. 4. Franchising and Buyouts. 5. The Family Business. PART III: DEVELOPING THE NEW VENTURE BUSINESS PLAN. 6. Creating Business Plan. 7. The Marketing Plan. . The Organization of the Business. 9. The Location Plan. 10. Financial Statements. 11. Projecting Financial Requirements. 12. A Firm’s Sources of Financing. 13. The Harvest Plan. PART IV: FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES. 14. Customer Relationships. 15. Product and Supply Chain Management. 16. Pricing and Credit. 17. Promotional Planning. 18. Global Marketing. PART V: MANAGING GROWTH IN THE SMALL BUSINESS. 19. Professional Management and Leadership. 20. Human Resources Management. 21. Operations Management. 22. Managing the Firm’s Assets.
23. Risk Management.
CASES 1. Boston Duck Tours. 2. Joseph’s Lite Cookies. 3. Biolife LLC. 4. Mo’s Chowder. 5. The Brown Family Business. 6. AdGrove.com,Inc. 7. eHarmony. 8. Silver Zephyr Restaurant. 9. Le Travel Store. 10. Understanding Financial Statements, Part 1. 11. My Own Money. 12. Tires Plus. 13. Rodgers Chevrolet. 14. Country Supply. 15. Nicole Miller Inc. 16. Glidden Point Oyster Company, A.G.A. Correna & Son, Hardy Boat Cruises, Maine Gold. 17. Sunny Designs,Inc. 18. Douglas Electrical Supply, Ind. 19. Gibson Mortuary. 20. Modern Postcard. 21. Protecting Intellectual Property. 22. Barton Sales and Service. 23. Understanding Financial Statements, Part 2. APPENDIX A: Sample Business Plan. APPENDIX B: Valuing a Business.